![]() They are unified metrics that show how certain apps are popular and trustworthy and what the users think about them. Ratings and reviews have the same goal in Google Play and Apple App Store. Getting a lot of app reviews is another big importance for the Play Store - the keywords from reviews can get indexed, which boosts keyword rankings.ĭifferences between Google Play and Apple App Store.Positive reviews earn more trust - before installing an app, the potential users read reviews and especially pay attention to what negative reviews previous users write and how the app developers respond to complaints.High-rated apps show social proof and high quality and reinforce the brand value. A positive and high brand image is something that ratings and reviews influence.High conversion rates directly result from ratings and reviews - app store users can compare different apps based on the number of ratings and positive reviews and quickly locate the apps with the most user trust.And being featured means that your app installs can literally spike. Apps with many positive ratings and reviews get more browse or explore traffic - they are more likely to be featured in app stores and recommended to app users.Also, highly rated apps usually get high keyword rankings. The installs your app gets from search traffic are higher if the app has many positive ratings that communicate trust and a strong user base.Here are the most important benefits that ratings and reviews have for ASO: Reaching high keyword rankings and attracting users from different traffic sources is almost impossible without optimized user feedback. There are many reasons why app ratings and reviews impact ASO. Why are app ratings and reviews important to ASO? And at the same time, your strategy needs to define how you will ask for feedback concerning user behavior, app prompt timing and types of prompts. To get new ratings and reviews or maintain the current rating averages, you need a strategy covering how you will address negative reviews. Remember, app ratings are tremendously important for all apps. You must often work closely with your in-house developers to analyze user behavior and define app screens that trigger different prompts. This part of the strategy includes defining data sources, tools you need, design and types of app prompts you will use and monitoring progress. The other big goal you need to address through your app rating and review strategy is how to encourage happy users to rate and review your app. Both Google Play and Apple App Store can feature negative reviews on your store listing pages, so if new users see bad reviews that you don’t address, your app installs conversion rate will suffer. So it would be best to consider how you will deal with unhappy users first. Whether you manage a young and less familiar app or an established and well-known one, you must define how and when you will gather user feedback.Īny app will receive negative reviews since unhappy users are likely to share their frustrations with the general public. App users write reviews describing what they liked or disliked about the app.Įvery app should have an app rating and review strategy. Ratings and reviews are public feedback from previous or existing app users where they share their experiences.Īpp ratings can range from 1 to 5 stars, with 5 being the highest rating and 1 being the lowest grade your app can get.Īpp reviews are quality feedback that users write together with ratings. What are app ratings and reviews in app stores?Īpp ratings and reviews in app stores show how popular your app is and what users think about the app. And to achieve long-term success in app stores. So in this complete guide, we will introduce you to the topic of ratings and reviews and share the best tips you need to get positive feedback from your users. It doesn’t matter if you have a new and small app or manage a well-established app with thousands of ratings - app review management should always be at the top of your work list. Serving as public feedback that an app gets, managing app reviews and ratings is one of the most important tasks of any app marketer. Or in short, app ratings and reviews significantly impact app store optimization (ASO). Having a lot of high average ratings and positive reviews means that your app will get better keyword rankings and higher conversion rates and has a much higher chance of being featured in app stores. People use ratings and reviews to decide whether they should or should not download an app. App ratings and reviews are vital to your app’s success in Google Play and App Store.
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